BIANCA DE LA GARZA BEAUTY IS BORN FROM THE BELIEF THAT THE OUTDATED BEAUTY NARRATIVE NEEDS TO BE RE-WRITTEN. IT IS NO LONGER RELEVANT.
“Today, women want and deserve to define what ‘beautiful’ is themselves instead of having it fed to us by a select few controlling that mainstream message. We are done chasing an ideal that is unattainable. No more unrealistic and unhealthy images that don’t reflect us. No need to cover up, we want women to trust themselves and know they are enough.”
“Traditional beauty companies will tell people about all their flaws and the 10 products they need to buy, and once they buy them they’re going to be beautiful. We think we need to flip that and change that. We need to tell people you’re good enough already, if you want to enhance what you have, terrific, but we’re not coming at you saying ‘do all this, do all that and then you’ll be happy’. We have to start shifting into a place of inclusivity. We have to start letting people, especially my daughter’s generation, not feel that they have to conform to the beauty standards set by mass-media that do not reflect or represent the real human race. Unlike other beauty brands, we at Bianca de la Garza Beauty believe that ‘less is more and you are enough’ and our products are inspired by this idea.”
- Bianca de la Garza, Founder
Bianca De La Garza Beauty products embody an innovative fusion of skincare and makeup. They are part of a rising trend and demand for pared down and simplified skin care routines. With an emphasis on fresh glowing skin, not having to cover up, but truly enhancing one’s inner glow they are all for improving the overall appearance and health of the skin.