“Traditional beauty companies will tell people about all their flaws and the 10 products they need to buy, and once they buy them they’re going to be beautiful. We think we need to flip that and change that. We need to tell people you’re good enough already, if you want to enhance what you have, terrific, but we’re not coming at you saying ‘do all this, do all that and then you’ll be happy’. We have to start shifting into a place of inclusivity.
We have to start letting people, especially my daughter’s generation, not feel that they have to conform to the beauty standards set by mass-media that do not reflect or represent the real human race. Unlike other beauty brands, we at Bianca de la Garza Beauty believe that ‘less is more and you are enough’ and our products are inspired by this idea.”
- Bianca de la Garza, Founder